What we learn,
we write down.

Business 8 min read · 21 October 2026 Web agency in Nice: how to choose the right one in 2026 TPBy Thomas Podéroso Nice has dozens of agencies, and almost all of them promise the same thing. Here is how to spot the one that will bring you enquiries, not just a new website, and the questions to ask before you sign. Read → Business 8 min read · 21 October 2026 Shopify agency: how to choose a Shopify Partner for a premium brand TPBy Thomas Podéroso A premium brand does not need one more Shopify store: it needs to be recognised, and bought from. What Shopify Partner status really guarantees, and how to choose the agency that will make it sell. Read → Business 8 min read · 21 October 2026 Website creation on the French Riviera: timelines, budget, pitfalls to avoid TPBy Thomas Podéroso On the French Riviera, your clients are neighbours, seasonal visitors and foreigners all at once. Realistic timelines, market budgets and the mistakes that cost a season, from Menton to Saint-Tropez. Read → SEO 8 min read · 21 October 2026 Local SEO in Nice: getting found on Google Maps and by AI TPBy Thomas Podéroso In Nice, many clients discover you on Google Maps or in an AI answer before they ever see your website. Google Business Profile, reviews, local pages, citations and quotable content: the method for showing up there. Read → Strategy 4 min read · 15 October 2026 “Rebuild your website” is no longer enough: what a growth agency does TPBy Thomas Podéroso You are approached every week to rebuild your website. The problem is rarely the website alone: it is everything that has to bring someone to it, and then to you. Read → Business 4 min read · 15 October 2026 Prestige real estate agency: what your website must do to win mandates CMBy Capucine Morreaux Before entrusting an exceptional property, an owner looks at how you present the ones you already have. Your website is your first valuation argument. Read → Conversion 4 min read · 15 October 2026 Hotels and restaurants: taking back control of direct booking CMBy Capucine Morreaux Booking platforms bring people in, and take a commission on every night. The goal is not to drop them overnight, but to bring part of the bookings back to you. Read → Business 4 min read · 15 October 2026 Jewellery and watchmaking: selling online without losing the boutique appointment CMBy Capucine Morreaux A ring or a watch is chosen on an image first. But some pieces are not bought in one click: the website must know how to sell, and how to offer an appointment. Read → Studio 6 min read · October 6, 2026 Thom'Off Strategy: know what to fix before you commit a budget TPBy Thomas Podéroso A full analysis of your website or online store, a consulting session of 1 to 4 hours, and a costed roadmap that belongs to you. It is the studio's new service, separate from our four disciplines and scoped in advance. Read → Strategy 6 min read · October 6, 2026 Measure before you redesign: what your current site already knows TPBy Thomas Podéroso A redesign is expensive, and it often wipes out what was working. Before a single page is drawn, your current site has a lot to teach you — provided you measure it. Read → Conversion 5 min read · September 26, 2026 Hotels, concierges, galleries: the shortest path to an enquiry CMBy Capucine Morreaux On a high-end showcase website, the page that matters most is not the home page: it is the one where the visitor decides to get in touch. Form, phone, WhatsApp or booking — each has its place. Read → Conversion 6 min read · September 19, 2026 Where your online store loses sales: five places to check CMBy Capucine Morreaux Traffic comes in, baskets fill up, and yet the orders do not follow. The leaks almost always hide in the same five places. Read → SEO 6 min read · September 12, 2026 What Google and AI assistants actually read on your website CMBy Capucine Morreaux Before ranking you or quoting you, a search engine has to be able to read your site. Four simple checks show what it actually sees — and what it misses. Read → Studio 6 min read · September 5, 2026 Our Paris studio: the 8th, the Triangle d'Or, and why this address TPBy Thomas Podéroso 60 rue François Ier is a prestige address, and the letterhead is not why we chose it. It is the district where our clients have their offices — and where we can be at their door on foot. Read → Studio 6 min read · September 2, 2026 Our Monaco studio: what being based in the Principality changes TPBy Thomas Podéroso Two square kilometres and a density of very high-value companies found nowhere else in Europe. Working from Monaco changes how you design a site. Read → SEO 6 min read · August 27, 2026 From 83 to 100: accessibility, the GEO lever nobody measures TPBy Thomas Podéroso We sell GEO. And yet our own site was stuck at 83/100 on accessibility, with six ARIA failures and a “malformed accessibility tree”. That tree is precisely what AI agents read. Here is how we got to 100, and why it changes everything for search in 2026. Read → Business 8 min read · July 3, 2026 Web agency in Monaco: how to choose well in 2026 CMBy Capucine Morreaux Choosing a web agency in Monaco is no small matter: an ultra-premium market, an international clientele, and expectations that forgive nothing. Here is how to find the right partner. Read → Business 8 min read · June 26, 2026 Web agency in Paris: how to choose your digital partner CMBy Capucine Morreaux Thousands of web agencies compete for the Paris market. Here is how to filter, which criteria really count, and how to recognise the partner who will deliver a site worthy of your brand. Read → Strategy 7 min read · June 19, 2026 Website creation: what an agency actually brings CMBy Capucine Morreaux A template can be filled in over a weekend. A site that sells, positions you and lasts has to be built. Here is what a web agency actually brings — and how to tell whether the investment is worth it. Read → Business 8 min read · June 12, 2026 What does a premium website cost in 2026? CMBy Capucine Morreaux Showcase, bespoke, e-commerce: the real price ranges for a premium site in 2026, what moves the quote, and why the cheapest option always ends up costing the most. Read → Strategy 7 min read · June 5, 2026 Website rebuild: 7 signs it’s time to start over CMBy Capucine Morreaux A site does not age all at once: it drifts. Here are 7 concrete signs a rebuild is due — and how to decide between a touch-up and a rebuild. Read → SEO 8 min read · May 28, 2026 GEO: getting cited by ChatGPT and AI engines in 2026 CMBy Capucine Morreaux Your clients no longer type ten keywords into Google: they ask ChatGPT a question and read the answer. GEO is the discipline that decides whether your brand is part of that answer — or absent from it. Read → Business 7 min read · May 20, 2026 Agency or freelancer: how to choose for a premium project CMBy Capucine Morreaux Freelancer or agency? The real question is not the supplier’s legal status but the fit between your risk, your scope and your ambition. Here are the criteria that actually matter. Read → Design 7 min read · May 13, 2026 Web accessibility 2026 (RGAA/EAA): the obligation luxury brands ignore CMBy Capucine Morreaux Since June 2025 the European Accessibility Act has changed the rules for e-commerce and online services. Many premium brands assume it does not apply to them. They are wrong — and they are missing an underrated lever for SEO, conversion and image. Read → Performance 6 min read · April 12, 2026 Why your site loads in 4 seconds (and how to get under 1) TPBy Thomas Podéroso A slow site is not an aesthetic problem: it is a measurable revenue leak. Here are the three most common causes we fix in nine audits out of ten. Read → Design 7 min read · April 8, 2026 The minimum viable design system for a premium brand in 2026 CMBy Capucine Morreaux Too many brands think a design system is a six-month Figma project. It is not. A well-made MVDS takes a day and holds your whole brand together. Read → SEO 5 min read · April 2, 2026 Core Web Vitals: what Google’s documentation leaves out CMBy Capucine Morreaux LCP, INP, CLS: the official trinity. But Google uses at least six further signals the documentation keeps quiet about. Read → Conversion 8 min read · March 26, 2026 7 micro-frictions that drive high-end prospects away CMBy Capucine Morreaux A €50,000 prospect has the same three seconds of patience as a €50 one. The difference is that they also have twelve alternatives. Here are the frictions that lose them. Read → Stack 9 min read · March 18, 2026 Webflow vs Next.js vs Shopify: choosing a stack in 2026 without regret CMBy Capucine Morreaux The wrong stack costs you eighteen months later. Here are the three criteria that decide — and why the default choice is never the right one. Read → Business 6 min read · March 10, 2026 The real cost of a bad website for a luxury brand CMBy Capucine Morreaux A brand that spends €200,000 on press but runs a site that loads in 5 seconds burns 80% of the investment. Here is the maths. Read → Conversion 4 min read · March 4, 2026 Why “Learn more” buttons kill your conversion rate CMBy Capucine Morreaux “Learn more” is an inheritance from print. Online, it is commercial suicide. Here is why. Read → SEO 7 min read · February 22, 2026 Local SEO in Monaco: ranking, authority, citations CMBy Capucine Morreaux Local SEO in Monaco does not work like local SEO in Paris. Here is what makes the market different, and how to rank in it. Read → Process 6 min read · February 15, 2026 The perfect client brief: 12 questions to ask before the first quote CMBy Capucine Morreaux A web project that slips by three months almost always started with a badly scoped brief — not a bad developer. Here is the list of questions we ask every time. Read → Design 5 min read · February 8, 2026 Apple, Hermès, Linear: 3 design decisions worth stealing CMBy Capucine Morreaux The best brands do not design by gathering inspiration. They make structural decisions. Here are three you can adopt tomorrow. Read →