◆ Discipline 04 / 04 · Web design & identity
An identity that
holds up.
Rebranding, art direction, design system.
Figma
Illustrator
Photoshop
Framer
After Effects
Notion
Six villas set in the pine grove, a seasonal table and a private jetty, twenty minutes from Monaco.
Book a stay See the villas 6villas in the pines 1private jetty 20′from Monaco
Sea view
Villa Azur
4 bedrooms · sea view
Garden
Villa Pinède
3 bedrooms · garden
Private access
Villa Ponton
5 bedrooms · private access
The house
A seasonal table, under the pines.
The Beaulieu market in the morning, the day's catch at night. The kitchen follows the coast, and dinner is served outdoors until October.
The spaHeated pool, treatments on request
The roomsLinen, oak and travertine, open to the sea
Six villas set in the pine grove, a seasonal table and a private jetty, twenty minutes from Monaco.
Book a stay
Sea view
Villa Azur
4 bedrooms · sea view
@oree.capferrat
A brand people recognise
before they read it.
Example · Orée, a fictional identity · Fraunces & Instrument Sans
- Light 300
- Regular 400
- SemiBold 600
- 76Identity
- 40Identity
- 23Identity
- 18Identity
- 13Identity
Palette · measured contrast
- Pine#17322E12.2:1 on sea foam
- Sea foam#EEF3F1Background, never pure white
- Terracotta#A84E2E4.9:1 on sea foam
- Lagoon#1F6F785.2:1 on sea foam
Recognisable
One typeface, one palette, one way of moving: the brand is spotted before the logo.
Readable
Every colour clears the contrast thresholds before it enters the system.
Handed over
The system is documented and the Figma project is yours: your teams carry on without us.
Four stages.
No improvisation.
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01 — Research
We dig before we draw
Brand audit, market analysis, client interviews where possible. Before the first mock-up.
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02 — Direction
Three routes, one decision
Three distinct art directions, each argued in writing: what it says, who it speaks to, what it costs to produce.
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03 — System
Everything is documented
Colours with their contrast ratios verified, a type scale, components with their states, usage rules and counter-examples.
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04 — Motion
Animation has a grammar
Durations, curves, distances: the same everywhere, written into the system.
Eight deliverables,
no hidden extras.
Photography & film · Côte d'Azur
Show the work
before selling it.
A photographer-filmmaker is chosen on an image, not on an argument. So the site opens on the film.
UX/UI designShowcase site
Visit the siteA few of our latest projects

Sublimex
Full redesign and bespoke build, from the first screen to the enquiry form.
DevelopmentSales page

Monaco Royal Limousines
Local SEO and GEO for a high-end chauffeur service in Monaco, so it is found on Google, Maps and in AI answers.
Local SEOGEO

STYS
Boat sales and charter in Saint-Tropez. A legible catalogue, contact within thumb reach.
ConversionSearch
◆ First call on us
Your brand,
on our drawing board.
45 minutes on video, no commitment. We come to the call having already looked at your brand.
- One point of contact, from the first call to launch
- The scope written with you, then the quote
- Unlimited revisions per stage
The Thomax Studio teamMonaco · Paris
Before we start,
your questions.
The five we are asked most often, with straight answers.
Do you work with brands that have no existing identity?
Yes — and it is the most interesting case. We start from a strategic brief and build everything from research. Allow three weeks more than a targeted redesign.
How many rounds of revisions on the mockups?
Unlimited within a stage. Each stage — direction, structure, mockups — stays open until you sign it off. The only rule: we do not reopen a signed stage, otherwise the project has no end.
Do you hand over the source files?
Yes, the complete Figma project is transferred to you, with a 90-minute handover session so your teams understand the system rather than endure it.
Can you start from our existing brand guidelines?
Yes, by adapting them for screen. Many print guidelines are unusable online: typefaces with no web version, palettes that fail contrast thresholds. We carry them across without betraying them, and document what had to change and why.
Do you also do print and signage?
No, we stay on digital. For print we work alongside your identity studio, or recommend someone we trust.