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Studio · Monaco · Paris
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◆ Discipline 02 / 04 · Digital strategy & acquisition

Spend less
to sell more.

Google Ads, Meta, Instagram, YouTube, LinkedIn.

First signal 2 to 3 weeks
Commitment Cost per customer, not impressions
Format Monthly, cancellable each quarter

Tableau de bord de démonstration · Orée (projet fictif)

01What it changes

People on the site

Social media, Instagram, Google Ads and Meta: we bring the right people in, and measure what an enquiry costs.

Visible

Your ads appear where your customers search and watch: Google, Instagram, YouTube, LinkedIn.

Measurable

Every enquiry has a source: we know what each customer cost, channel by channel.

Profitable

We cut what doesn't pay and double down on what works, every month.

02How we go about it

We calculate before
we spend.

  1. 01 — Economics

    What a customer can cost

    Margin per order, repeat rate, customer lifetime.

  2. 02 — Channels

    Where your customers actually are

    A yachting brand and a software publisher are not on the same ground. We test small and keep what pays.

  3. 03 — Conversion

    Not paying to lose people

    Buying traffic for a leaking journey is filling a bucket with a hole in it.

  4. 04 — Defence

    A monthly review, with the numbers

    Spent, generated, cost per client, return on ad spend.

03What is delivered

Everything written, nothing hidden.

01 Acquisition audit Existing accounts, past spend, what worked and what was wasted.
02 Costed economic model Target cost per customer, break-even point, spending ceiling per channel.
03 Meta & Instagram campaigns Audiences, creative, hook testing. Product catalogue where relevant.
04 Google Ads campaigns Search, Performance Max, remarketing. Structure, ads, extensions, bidding.
05 YouTube & LinkedIn Short formats for awareness, professional targeting for long cycles.
06 Landing pages One page per intent, written and designed for the campaign feeding it.
07 Measurement and attribution GA4, server-side conversions, call tracking. Every euro spent has a source.
08 Dashboard Looker Studio in real time, available whenever you want, without going through us.
05Book

◆ First call on us

Your growth,
costed before it's spent.

45 minutes on video, no commitment. We look at your channels, your market and what a customer can cost.

  • One point of contact, from the first call to launch
  • Fixed fee, never a commission on your budget
  • Ad accounts stay in your name

The Thomax Studio teamMonaco · Paris

06The questions we get asked

Before we start,
your questions.

The five we are asked most often, with straight answers.

Another question?

Write to us, the team answers you directly.

Write to us
From what media budget is it worth it?

Below a certain threshold, the data takes too long to become reliable and you are steering blind. If you are below it, we say so and start with search and conversion, which cost no media.

Do you take a commission on ad spend?

No, never. A supplier paid as a percentage of the budget has an interest in you spending more. Our fee is fixed: when the right decision is to cut a channel, we can take it.

How long before we see something?

The first usable signals arrive in two to three weeks: what you learn first is what does not work. A stable cost per customer takes two to three months, the time the algorithms need enough conversions.

Do you keep ownership of the accounts?

The accounts are created in your name and you own them from day one. If you leave, you leave with the history, the audiences and the learnings — which is where the value sits.

Do you work with brands that sell offline?

Yes, and it is common in Monaco. We then measure the inbound call, the appointment and the shop visit rather than the order. The principle does not change: you need to know what a customer costs.