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Studio · Monaco · Paris
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◆ Industry · Yachting, charter and sales

Digital agency for yachting,
boat charter and sales.

Website and catalogue, social media, SEO, acquisition.

Clients Charter companies, brokers, shipyards
Ports Monaco, Cannes, Saint-Tropez
Case STYS, Saint-Tropez

Démonstration · Maréa, flotte fictive

01What it changes

People search for a port
and a budget, not a name.

Charters are searched by port, size and week; sales, by shipyard and budget. We build the catalogue on those searches, and measure what each request is worth.

Brokers and charter companies at Port Vauban: see our page yachting web agency in Antibes.

The same clientele also travels by air: see our page private aviation.

Found by port

People search for a port, a size and a week: pages built on those searches.

Desired

Photos, video, a deck tour: a yacht is chosen on the image, on a phone.

A precise request

Dates, port, number of guests: the request arrives ready to quote.

02The method

From scoping
to the weeks chartered.

Four stages, one point of contact, the agency's four disciplines.

  1. 01 — Strategy

    Charter and sales, two grounds

    A one-week charter or buying a yacht: two clienteles, two budgets, two campaign calendars.

  2. 02 — Image

    A recognisable fleet

    Art direction, onboard photos and videos, post templates: the fleet is recognisable on Instagram as on YouTube.

  3. 03 — Website

    The catalogue that makes people call

    One page per yacht, charter and sales kept apart, a request with dates, content management to keep the fleet up to date.

  4. 04 — Visibility

    Found by port and by budget

    Pages by port, business profile, campaigns, then GEO to be cited when someone asks an AI where to charter a yacht.

03What is delivered

A catalogue
you manage yourself.

Six deliverables, tailored to your fleet and the tools you already use.

  • Charter and sales catalogue

    Two journeys, one listing per boat, useful filters and nothing more.

  • One page per yacht

    Photos, specifications readable at a glance, and answers to questions before they are asked.

  • Request with dates

    Short form, tappable phone, WhatsApp, and who replies under the button.

  • Pages by port

    One page per port when it has content of its own: Monaco, Cannes, Saint-Tropez.

  • Social media

    Photos, onboard videos, stories: the fleet is chosen on the image first.

  • Your tools, connected

    Fleet software, yacht calendar, broker CRM: we connect the ones you already have.

05Book

◆ First call on us

Your fleet,
chartered direct.

45 minutes by video call, no commitment. We look at your catalogue, your channels and what brings in your clients.

  • One point of contact, from strategy to launch
  • The value of requests, measured channel by channel
  • Accounts, website and data in your name

The Thomax Studio teamMonaco · Paris

06Yachting questions

Before we start,
your questions.

The six we are asked most often in yachting, with straight answers.

Another question?

Write to us, the team answers you directly.

Write to us
Can charter and sales live on the same site?

Yes, that is the case with STYS. Provided they get two distinct journeys: you do not look for a boat to rent for a week the way you look for a boat to buy.

How do you get found when people look for a boat?

By answering real searches: a port, a type of boat, a budget. Pages built on those searches, a complete business listing and consistent citations are worth more than a brand name nobody types yet.

Do you also handle social media and advertising?

Yes. Social media, Instagram, Meta, Google Ads and YouTube are part of the studio's digital strategy discipline. We first work out what a client can cost, test small, and keep the channels that pay. The accounts are in your name.

Can we manage the catalogue ourselves?

Yes. The site comes with content management: adding a boat, changing its photos or removing it is done without us.

Should the site be in several languages?

In this sector, almost always. We plan it from the architecture: one page per language, declared to search engines, rather than machine translation added at the end.

How long until the site is ready?

A complete first version is delivered in 14 days, then refined with you until launch. The exact schedule is written at scoping, depending on the size of the catalogue.