◆ Industry · Jewellery, watchmaking and fashion
Digital agency for jewellery,
watchmaking and fashion.
Brand image, Shopify e-commerce, social media, acquisition.
Shopify
Instagram
Meta
Google Shopping
Stripe
Analytics
Démonstration · Célian, maison fictive
Desire starts online,
the sale follows.
A piece is discovered on Instagram, compared on Google and bought on your website, or in the boutique. We work on the whole journey.
Same clientele, same networks: see also our pages beauty and cosmetics and art galleries.
Desirable
Photos, video, materials: website and social media that live up to the piece.
Reassuring
Secure payment, insured delivery, clear returns: every doubt removed is one more sale.
Connected
Online or in store: the website also takes fitting appointments.
From scoping
to the first sales.
Four stages, one point of contact, the agency's four disciplines.
Google profile
An AI answer-
01 — Strategy
The clientele and the collections
Who buys, what, at what price: we choose the channels, the launches and what a sale can cost.
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02 — Image
A recognisable maison
Art direction, product photos, post templates: an identity recognised without reading the name.
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03 — Website
A bespoke Shopify store
Rich product pages, variants, payment, insured delivery, boutique appointment booking.
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04 — Visibility
Shopping, Google and AI
Google Shopping, indexed collections, product data, then GEO to be cited by AI.
Everything that makes them
buy.
Six deliverables, tailored to your maison and the tools you already use.
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Bespoke Shopify store
Collections, search, customer accounts: a store in the image of the maison.
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Polished product pages
Zoomable photos, materials, sizes: everything you'd look at in the boutique.
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Payment and delivery
Secure payment, insured delivery, clear returns.
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Boutique appointments
Fitting or reserving a piece, and direct contact.
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Your tools, connected
Boutique till and stock, emails, insured delivery: we connect the ones you already have.
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Languages and currencies
An international clientele: prices, languages and shipping designed for each country.
◆ First call on us
Your maison,
desired and sold.
45 minutes by video call, no commitment. We look at your pieces, your current store and what brings in your clients.
- One point of contact, from strategy to launch
- Sales and appointments, measured channel by channel
- The store, accounts and data in your name
The Thomax Studio teamMonaco · Paris
Before we start,
your questions.
The six we are asked most often in jewellery, watchmaking and fashion.
Why Shopify?
Because it's reliable, secure, and you run it yourself day to day. Thomax Studio is a Shopify Partner. If you prefer PrestaShop or WooCommerce, we build those too.
Can high-value pieces be sold online?
Yes, with the right journey: secure payment, insured delivery, and for some pieces an appointment request rather than a direct purchase. Both can coexist.
Can we manage the catalogue ourselves?
Yes. Adding a collection, changing a price or a photo is done from the store's admin, without us.
Do you also handle social media and advertising?
Yes. Social media, Instagram, Meta, Google Ads and YouTube are part of the studio's digital strategy discipline. We first work out what a client can cost, test small, and keep the channels that pay. The accounts are in your name.
Should the site be in several languages?
In this sector, almost always. We plan it from the architecture: one page per language, declared to search engines, rather than machine translation added at the end.
How long until the site is ready?
A complete first version is delivered in 14 days, then refined with you until launch. The exact schedule is written at scoping, depending on the size of the catalogue.