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Studio · Monaco · Paris
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◆ Sector · Art galleries and artists

Digital agency for art
galleries and artists.

Artwork catalogue, collector enquiries, openings, social media.

Clients Galleries, artists, auction houses
Catalogue Price shown or on request
What we measure Enquiries and RSVPs, channel by channel

Démonstration · Galerie Ancelle, galerie fictive

01What it changes

An artwork is discovered online,
and sold in conversation.

A collector spots a work on Instagram, looks up the artist on Google, asks for the price on your website, then comes to the opening. We work on the whole journey.

Collectors furnish their homes too: see our page interior design.

Exhibited

Works shown as they are on the wall: large images, precise labels, nothing superfluous.

Understated

Price on request, personal reply: the website opens the conversation without rushing it.

Retained

Every enquiry and every RSVP joins your collector file.

02The method

From scoping
to the first enquiries.

Four stages, one point of contact, the agency's four disciplines.

  1. 01 — Strategy

    Your collectors and your artists

    Who buys, what, and by which route: we choose the channels and the rhythm of exhibitions and fairs.

  2. 02 — Image

    A gallery people recognise

    Identity, wall labels, invitations, Instagram templates: a restrained signature that leaves room for the works.

  3. 03 — Website

    The catalogue and the enquiries

    Filterable artworks, artist pages, price shown or on request, opening RSVPs.

  4. 04 — Visibility

    Artists' names, on Google and in AI

    Artist and exhibition pages ranked, the gallery's Google Business Profile, then GEO to be cited by AI.

03What is delivered

Everything that makes them
get in touch.

Six deliverables, tailored to your gallery and the tools you already use.

  • Gallery website

    Exhibitions, artists, fairs and news: a website as restrained as a gallery wall.

  • Filterable catalogue

    By artist, medium or availability, with a full label for every work.

  • Information requests

    Every enquiry arrives with the work, the artist and the question asked.

  • Openings and fairs

    Invitations, RSVPs, guest list and reminders, without a spreadsheet.

  • Your tools, connected

    Inventory, collector file, newsletter: we connect the ones you already have.

  • Collectors' languages

    Buyers from all over the world: every work, every exhibition, in their language.

04Book

◆ First call on us

Your artworks,
seen and asked about.

45 minutes by video call, no commitment. We look at your catalogue, your current website and what brings your collectors in.

  • One point of contact, from strategy to launch
  • Enquiries and RSVPs, measured channel by channel
  • The website, the accounts and the file in your name

The Thomax Studio teamMonaco · Paris

05Questions from galleries

Before we start,
your questions.

The six we are asked most often in the art world.

Another question?

Write to us, the team answers you directly.

Write to us
Should artwork prices be shown?

You decide, work by work: price shown, price range or "price on request". The enquiry arrives with the work, the artist and the collector's question, so you can reply quickly.

Can artworks be sold online?

Yes, for editions, works on paper or small formats, with secure payment and insured delivery. For major pieces, the website prepares the conversation: private viewing, the work's dossier, reservation.

Will we be able to update the catalogue ourselves?

Yes. Adding a work, changing its status (available, reserved, sold) or publishing an exhibition is done from a simple interface, without us.

Do you handle openings and fairs?

Yes: invitations, online RSVPs, guest list, reminders, and promoting your presence at fairs, from Art Monte-Carlo to Art Paris. Every RSVP joins your collector file.

Do you also work with artists?

Yes. For an artist, we build a portfolio website, an Instagram presence and a collector file, to sell directly and work better with galleries.

How long until the site is ready?

A complete first version is delivered in 14 days, then refined with you until launch. The exact schedule is set out at scoping, depending on the number of artworks and artists.