◆ Sector · Beauty, cosmetics and wellness
Digital agency for beauty
and luxury cosmetics.
E-commerce, social media, treatment booking, SEO.
Shopify
Instagram
TikTok
Meta
Stripe
Analytics
Démonstration · Nivéole, maison de soin fictive
A routine is chosen online,
a treatment is booked.
A product is discovered on Instagram or TikTok, compared on Google, bought on your website, then a treatment is booked at the salon. We work on the whole journey.
A brand that also sells in store: see our page jewellery, watchmaking and fashion.
Treatment bookedRituel Éclat · Thursday 18:00Sensory
Textures, gestures, light: the website and social media make people want to touch.
Advised
A quiz, a routine, just like in store: the client knows what to choose.
Loyal
Subscriptions, reminders and booked treatments: she comes back, without being chased.
From scoping
to the first sales.
Four stages, one point of contact, the agency's four disciplines.
An AI answer-
01 — Strategy
Your clients and your ranges
Who buys, what, and who books: we choose the channels, the launches and what a sale or a treatment can cost.
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02 — Image
A brand people recognise
Art direction, texture photography, Instagram and TikTok templates: an identity recognised from the very first image.
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03 — Website
The shop and the treatments
Skin quiz, routines, subscriptions, gift cards and treatment booking at the spa or salon.
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04 — Visibility
Creators, Google and AI
Creator collaborations, product pages ranked, the salon's Google Business Profile, then GEO to be cited by AI.
Everything that makes them
come back.
Six deliverables, tailored to your brand and the tools you already use.
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Brand shop
Ranges, rituals, gift sets and client account: a shop that reflects the house.
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Skin quiz
A few questions, a tailored routine, ready to go in the bag.
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Subscriptions
The routine sent at regular intervals, cancellable in one click.
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Treatment booking
Rituals, durations and time slots at the spa or salon, booked and paid online.
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Your tools, connected
Salon calendar, till, emails, reviews: we connect the ones you already have.
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Languages and currencies
An international clientele: prices, languages and shipping designed for each country.
◆ First call on us
Your brand,
chosen and booked.
45 minutes by video call, no commitment. We look at your ranges, your current shop and what brings your clients in.
- One point of contact, from strategy to launch
- Sales and treatments booked, measured channel by channel
- The store, accounts and data in your name
The Thomax Studio teamMonaco · Paris
Before we start,
your questions.
The six we are asked most often in beauty and cosmetics.
Which beauty houses do you work with?
Skincare and cosmetics brands, niche perfumers, spas, beauty salons and high-end hair salons. We do not work for aesthetic medicine, whose communication follows other rules.
What is an online skin quiz for?
To advise just like in store: a few questions, then a tailored routine, ready to go in the bag. The average basket rises, and the client comes back for the routine that suits her. This is cosmetic advice, never medical advice.
Can we offer a subscription?
Yes. The routine can be sent at regular intervals, with a discount and one-click cancellation. For a skincare brand, it is the most direct way to build loyalty.
Can spa or salon bookings go through the website?
Yes: rituals, durations and time slots, booked and paid online, or connected to the booking tool you already use. Gift cards sell online too.
Do you handle social media and content creators?
Yes. Instagram and TikTok are at the heart of the studio's digital strategy practice: editorial line, content, creator collaborations and advertising. Claims stay those you can substantiate, and the accounts are in your name.
How long until the site is ready?
A complete first version is delivered in 14 days, then refined with you until launch. The exact schedule is set out at scoping, depending on the size of the catalogue and the treatment menu.