Before a redesign, most businesses ask the same question: where do we start? Rebuild everything, fix a few pages, change platforms? Usually the answer comes while a quote is being drafted, when part of the budget is already committed in everyone's mind. The Thom'Off Strategy answers it beforehand, on facts.
What it is
The Thom'Off Strategy — Thomax plus kick-off — is a tailor-made strategic consulting session devoted to your website or online store as they stand today. It joins our four disciplines: strategy, design, development, and SEO and GEO.
One thing sets it apart: it is a service of its own, scoped in advance. Our four disciplines are quoted project by project, because no two websites are alike. The Thom'Off has a clear scope: understand what is holding your site back, and put it in writing.
What is included
- The full analysis, before the session. Speed, mobile, visibility on Google and in AI assistants, conversion, trust, brand image. For an online store, we add the checkout and the product pages.
- The session, with the person who ran the analysis. Screen shared on your real pages: the findings, their causes, the priorities, and all your questions.
- The costed roadmap, in writing. What to do, in what order, the expected impact and the budget for each piece of work.
Length, format, fee
The session lasts from 1 to 4 hours, depending on what your site needs. It takes place by video call, or at your premises if that is more useful. The fee is shared during the first call, before any commitment: it covers the analysis, the session and the roadmap, and you know it before we start.
In practice, you first book an initial conversation of about 45 minutes by video call, to agree together on the length, date and format of the session. The quote and then the invoice follow that first conversation; nothing is paid online.
The roadmap is yours
It is not a quote in disguise. The roadmap is not deducted from a later project and commits you to nothing: your team, we or another provider can carry it out. That is precisely why the Thom'Off is paid: you leave with real work, whether or not we carry on together.
How is it different from the 45-minute call?
Our free 45-minute call stays in place. It is a first conversation with no commitment: we get to know each other, understand your project and tell you whether and how we can help. We do not analyse your site in depth during that call, and you do not leave with a deliverable.
The Thom'Off Strategy is a consulting assignment in its own right: an analysis carried out beforehand, a session devoted to your pages, a written document afterwards.
Who it's for
For websites and online stores that are already live, with an ecosystem in place — customers, social channels, search rankings — and that need to deliver more. The situations where it helps most:
- You are torn between a full redesign and targeted fixes.
- Your enquiries or sales have stalled, and you do not know why.
- You have received several quotes that do not say the same thing.
- You want a clear plan to hand over to your team.
If you are launching your business or your first website, this format is not for you: write to us directly.
Getting started
Two ways in, depending on your site. Each one starts with a free, instant analysis of your address, then offers to book the first conversation.