◆ Saint-Tropez · the gulf · we come to you
Web and digital agency in Saint-Tropez,
to sell out of season too.
Digital strategy, Instagram and social media, website and online store creation, SEO. A growth agency for the businesses of the village and the gulf, preparing summer during the winter.
Instagram
Shopify
TikTok
Google Maps
WhatsApp
Meta
Démonstration · Merlane, boutique fictive du village
Six months to sell,
twelve to be found.
From April to October, the village changes scale: visitors from all over the world, Pampelonne beach clubs fully booked, boats at anchor in the gulf, shops open until midnight. Then everything closes, and it is in winter that the next summer's bookings and orders are prepared. Your website works through both seasons.
Seasonal
The website, the photos and the campaigns are ready before opening: in July, it is too late to teach Google who you are.
Global
The summer customer goes home to London, Milan or São Paulo. If they find your shop online, in their language, they are still ordering in December.
Close at hand
At the villa, on board, on the sunbed: we build the journeys gulf customers really use, booking and WhatsApp included.
Winter to build,
summer to reap.
Scoping takes place at your premises around the gulf, or at our Monaco office. A complete first version arrives on day 14; we aim to launch well before the first weekends of April.
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01 — Strategy
A season in three stages
Before opening, we let people know you're reopening; during summer, we fill the tables, the sunbeds or the fitting rooms; afterwards, we stay in touch with those who have gone home. Instagram, TikTok, Google and Meta, steered by sales.
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02 — Image
The spirit of the village, without the postcard
Art direction, identity, photography and design system by our web designers. Saint-Tropez is one of the most photographed destinations on the Riviera: your image has to be recognisable without repeating everyone else's.
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03 — Website
Store, booking, catalogue
Website and online store creation, on Shopify (the studio is a Shopify Partner) or custom: delivery to the villa or on board, table or sunbed booking, boat catalogue, in several languages.
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04 — Visibility
The name that comes up when people plan their summer
SEO and local search across the whole gulf, from Ramatuelle to Sainte-Maxime, then GEO: being the business an AI assistant recommends when asked where to dine, rent a boat or go shopping in Saint-Tropez.
Six deliverables,
ready before opening.
For a village shop, a beach restaurant, a boat rental company or a guesthouse around the gulf.
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An online store open all year round
The collection, the sizes, stock synced with the shop's till, in French and in English.
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Delivered to the villa or on board
The delivery options gulf customers ask for, with the time slot and the boat's name.
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A plan for winter
Emails, end-of-year offers and pre-orders: summer customers keep buying while the village sleeps.
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Local SEO around the gulf
A Google profile with seasonal hours and annual closure, reviews in several languages, pages for the village, Ramatuelle, Gassin and Grimaud.
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Instagram and TikTok, at the pace of summer
A calendar prepared in winter, content shot on location in spring, and daily posts in high season.
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Your tools, connected
Online store, till, WhatsApp and courier: an order placed at midnight is ready the next morning.
◆ First call on us
Next season
is prepared this winter.
A 45-minute call, no commitment, to look at your website and what last season brought in. Then we come to see you around the gulf, or welcome you at our Monaco office.
- One point of contact, from scoping to launch
- A complete first version on day 14
- A free audit of your website, before you decide
The Thomax Studio teamMonaco · Paris
Before opening,
your questions.
The ones shops, restaurants and boating businesses around the gulf ask us, with straight answers.
Do you have an office in Saint-Tropez?
No. Our Riviera office is in Monaco, 7 avenue Saint-Charles, by appointment, about two hours by road from the gulf. We travel for scoping and the milestones that matter, preferably out of season, or welcome you in Monaco; the rest of the work is done remotely. Our head office is in Paris, 60 rue François Ier.
When should we start to be ready for the season?
Ideally between November and February. The complete first version arrives on day 14 after scoping, but you also need time for photos, translations and for Google to discover the new pages. A website launched in June misses half the summer.
Do you work with the restaurants and beach clubs of Pampelonne?
Yes: direct table and sunbed booking, up-to-date menus, a Google profile kept current through the season, Instagram. The details are on our page hospitality and restaurants in Saint-Tropez, and more broadly on our page hospitality and restaurants.
And for boating, boat sales or charter?
Yes. That's the case of STYS, in Saint-Tropez, whose website we built: a clear catalogue and a contact visible on every screen. Our method for this trade is detailed on the page yachting and boating.
Can we keep selling while the shop is closed?
Yes, it's often the best reason to have an online store in Saint-Tropez. The studio is a Shopify Partner: catalogue, stock synced with the till, delivery everywhere, emails to summer customers. The details are on our page e-commerce website design.
Do you handle local SEO around the gulf?
Yes: a Google Business Profile with seasonal hours and annual closure, reviews in several languages, and pages for Saint-Tropez, Ramatuelle, Gassin, Grimaud, Cogolin or Sainte-Maxime when they answer a real search. Then GEO, to be cited in the answers of ChatGPT, Perplexity and Google.
How much does a website cost in Saint-Tropez?
Every project is quoted individually, after a first call. The price depends on what already exists, the languages, the online store or booking, and the support you want during the season.















