◆ Sector · Wines, spirits and estates
Digital agency for wines,
spirits and wine estates.
Estate shop, wine tourism, social media, SEO. Within the framework of the French Évin law.
Shopify
Google Maps
Instagram
Google
Stripe
Analytics
Démonstration · Domaine Lauvelle, domaine fictif
The estate is first
visited online.
People look for an estate to visit on Google Maps, discover a wine on Instagram, and order a case after the tasting. We work on the whole journey.
A restaurant or hotel wine list: see our page hospitality and restaurants.
Rooted
Terroir, grape varieties, method: accurate information that makes people want to visit the estate.
Compliant
Age check, health warning, messages within the framework of the Évin law.
Booked
Tours and tastings paid in advance, in your calendar, with a reminder the day before.
From scoping
to the first orders.
Four stages, one point of contact, the agency's four disciplines.
An AI answer-
01 — Strategy
Your customers and your channels
Sales at the estate, online, to wine shops: we choose the permitted channels, the tour season and what an order can cost.
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02 — Image
An estate people recognise
Art direction, photos of the vines and cellar, wine sheets: an identity true to your terroir.
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03 — Website
The shop and the tours
Age check, wines, cases and gift boxes, payment, booking of tours and tastings.
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04 — Visibility
Google, Maps and AI
The estate's Google Business Profile, wine and wine-tourism pages ranked, then GEO to be cited by AI.
Everything that makes them
order.
Six deliverables, tailored to your estate and the tools you already use.
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Estate shop
Wines, cases, gift boxes and private sales: a shop that reflects the estate.
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Wine sheets
Appellation, grape varieties, ageing, tasting notes: information, not promises.
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Age and legal notices
Age check at the door, health warning on every sales page.
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Tours and tastings
Packages, time slots and advance payment: wine tourism booked online.
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Your tools, connected
Cellar-door till, stock, carrier, tour calendar: we connect the ones you already have.
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Visitors' languages
Seasonal visitors come from far away: the website and bookings speak their language.
◆ First call on us
Your estate,
visited and ordered from.
45 minutes by video call, no commitment. We look at your wines, your current shop and what brings your visitors in.
- One point of contact, from strategy to launch
- Orders and tours, measured channel by channel
- The store, accounts and data in your name
The Thomax Studio teamMonaco · Paris
Before we start,
your questions.
The six we are asked most often in wines and spirits.
Can a wine be promoted online?
Yes, within the framework of the French Évin law: objective information (origin, appellation, grape varieties, production method, tasting characteristics), the health warning, and no message aimed at minors or linking alcohol to success or seduction. We write within that framework, and you approve every piece of content before it is published.
Should the website check visitors' age?
We plan for it right at the door: a clear question about legal age, and the shop stays closed to anyone who does not answer it. Selling alcohol to minors is prohibited in France; a check on delivery can complete the system.
Why Shopify for an estate?
Because it handles cases, quantity-based shipping, gift boxes and private sales well, and you run it yourself day to day. Thomax Studio is a Shopify Partner. If you prefer WooCommerce or PrestaShop, we build those too.
Can tours and tastings be sold online?
Yes. Packages, time slots, number of people and advance payment: bookings land in your calendar, with a reminder the day before. Wine tourism becomes a sales channel in its own right.
Do you also handle social media and advertising?
Yes, with the rules specific to alcohol: informative content, adult-only audiences, and advertising only where it is permitted. Social media, Google and email are part of the studio's digital strategy practice. The accounts stay in your name.
How long until the site is ready?
A complete first version is delivered in 14 days, then refined with you until launch. The exact schedule is set out at scoping, depending on the number of wines and languages.